The World's Biggest Newsletters in 2024

In recent years, newsletters made a big comeback, riding the demand for unique, engaging content delivered straight to inboxes. With 4 billion daily email users worldwide, the competition for our attention is fierce. So, what are the world’s biggest newsletters globally, and how many readers do they have?

Join us as we uncover the world’s most popular newsletters.

In this blog:

16 of the world’s biggest newsletters, by subscriber count

Here’s what we found about the world’s biggest and most popular newsletters in 2024. There are many ways to qualify a newsletter operation as “big,” whether it’s subscriber count, the business size, the total number of emails sent, or overall highest revenue.

Since a lot of newsletter data isn’t always public, we’re focusing on audience size per individual publication. We define “the biggest newsletter” as the one with the most subscribers. So we’ve sourced deep dives into the newsletter industry, scoured our databases, and read dozens of news articles to find the most successful newsletters in the world.

Let’s count down the world’s top 16 biggest English-language newsletters as of 2024.

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16. Forbes Daily

Over 1 million subscribers
(Source: twitter.com/forbes)

15. TLDR

1.25 million subscribers
(Source: TLDR.tech)

Next on our list is TLDR, a daily newsletter that summarizes the most interesting news in tech, startups, and programming. This popular tech newsletter hit the 1,000,000 subscriber milestone in early 2023, and they’re still going strong in 2024.

14. Going

1.8 million subscribers
(Source: afar.com)

Next up: Going–formerly known as Scott’s Cheap Flights. Scott Keyes started his airline travel deal newsletter back in 2013 as a hobby, and it’s been going strong ever since. Today, he runs the most popular travel newsletter in the world, with a staff of 50+ people and annual revenue exceeding 3 million.

13. Sunday Growth by Brendon Burchard

2 million subscribers
(Source: brendon.com)

Every Sunday, 2 million people kick off their week with the Sunday Growth newsletter by Brendon Burchard–a 3x NYT bestselling author. This wildly popular self-help newsletter shares a roundup of empowering content for personal and professional growth.

12. Foodtalk Daily

Approximately 2.1 million subscribers
(Source: paved.com)

Foodtalk Daily is a no-frills newsletter that answers the eternal question: What’s for dinner? This publication shares links for unique daily recipes with over 2 million loyal readers. The Foodtalk website, where the recipes are sourced, is a platform for food enthusiasts to share their creations and inspirations.

11. TickPick

Approximately 2.2 million subscribers
(Source: paved.com )

Whether you’re a Swiftie, a part of the Beyhive, or anything in between, you know how expensive event tickets can be. That’s why TickPick emails its subscribers the best deals on concerts, sports, and more. They clock in at an impressive 2.2 million subscribers.

10. The Pulse

2.4 million subscribers
(Source: digiday.com)

The Pulse is a daily sports newsletter by The Athletic. This New York Times-owned publication delivers top stories to millions of fans, covering the latest news, mock drafts, and player updates. The newsletter is available Sunday through Friday and includes comprehensive coverage of various sports events, analyses, and exclusive insights from The Athletic’s team of writers.

9. Hometalk

Approximately 2.4 million subscribers
(Source: paved.com)

Hometalk is a free email newsletter that provides readers with DIY projects, tips, and inspiration for the home. From furniture to decorations and crafts, Hometalk’s easy-to-follow instructions and videos attract a massive audience of 2.4 million subscribers.

8. Pregnancy & Newborn Newsletter

Approximately 2.4 million subscribers
(Source: paved.com)

The Pregnancy & Newborn Newsletter started as a print magazine back in 2006. Almost 20 years later, it’s still thriving as an email version that shares helpful tips for expecting new parents. Millions of parents-to-be trust the publication for advice on caring for newborns, what to expect in the first year, and how to make the right choices for their families.

7. The Daily Hustle

Approximately 2.5 million subscribers
(Source: thehustle.co)

Founded by entrepreneur Sam Parr, The Hustle has dominated the tech and business newsletter space since its launch in 2014. After being acquired by Hubspot in 2021 around the 1 million subscriber mark, this business publication has continued to grow.

6. The 3-2-1 Newsletter by James Clear

Over 3 million subscribers
(Source: jamesclear.com/3-2-1)

James Clear, the mind behind the blockbuster productivity book, Atomic Habits, delivers his 3-2-1 newsletter every Thursday. It’s a quick read packed with 3 insights, 2 quotes, and 1 thought-provoking question.

Aiming for maximum wisdom with minimal words, it’s no wonder over 3 million subscribers tune in weekly for a diverse mix of ideas.

5. 1440

3.5 million subscribers
(Source: join1440.com)

Every morning, millions of people start their day with the 1440 newsletter, an unbiased daily digest of the best information on science, sports, business, politics, and more. Editors curate 1440 by scouring the web for unbiased and comprehensive news, without any filler content, opinions, or judgments. The publication’s standout quality is its resistance to sensationalism, delivering daily news without clickbait, sensationalism, or doom and gloom.

4. Morning Brew

Over 4 million subscribers
(Source: thezerotoone.co)

Morning Brew is a daily email newsletter that provides witty summaries of top business and financial news. It keeps readers informed and entertained with a casual and accessible style. The newsletter covers a wide range of topics, from stock market updates to tech trends and global economic news.

3. Dribble Insider

Approximately 4.3 million subscribers
(Source: paved.com)

Dribbble Insider is a weekly newsletter from Dribbble, a platform for designers and creative professionals. It offers insights, tips, and inspiration for designers, covering topics like user experience, graphic design, and web development. Subscribers receive regular updates on design trends and exclusive content from a community of fellow designers.

2. Daily Skimm

Over 7 million subscribers
(Source: digiday.com)

The Daily Skimm newsletter provides a concise roundup of top news and current events in an engaging and conversational format. It’s designed to help busy readers stay informed about important stories with a quick and easy-to-read style. The newsletter covers a wide range of topics, including politics, world events, and lifestyle news.

1. NYT’s The Morning

Over 17 million subscribers
(Source: thecoolist.com)

Clocking in at over 17 million readers, NYT’s The Morning is the most popular newsletter in the world to date. If you’re counting, that’s an audience twice the size of NYC’s entire population.

The flagship newsletter from the New York Times provides a daily briefing on top news stories. It shares a comprehensive overview of the day’s most significant developments from around the world. The newsletter often includes insights from Times journalists and covers a broad spectrum of topics, from politics and business to culture and science.

Final thoughts on the world’s biggest newsletters

Our research revealed an impressive lineup of big newsletters, with “NYT The Morning” topping the list with a staggering 17 million subscribers.

As we delved into the data, it became clear that newsletters with 2 million or more subscribers define the standard of truly massive audiences. With anything above the 4 million plus range, you’re in the ranks of newsletter juggernauts like Morning Brew.

Of course, it’s important to note that not all newsletters share their audience size publicly, so other notable newsletters could qualify for our list. If you know of any others, share them via email or tweet us along with your source, and we’ll expand this post.

Stay tuned to the Paved blog for more insights and updates from the world of newsletters.

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The World's Biggest Newsletters in 2024 - Paved Blog (2024)